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法規名稱(Title) Regulations for the Distinction between Radio Programs and Advertisements and Product Placement Marketing and Sponsorships Ch
修正日期(Amended Date) 2019.04.03

  Chapter III. Management of product placement marketing

Article 7
Publicly operated radio stations shall be forbidden from conducting product placement marketing.
Article 8
With the exception of the following program types, radio businesses may conduct product placement marketing:
1. News programs.
2. Children’s programs.
Article 9
Radio businesses shall be forbidden from conducting product placement marketing for the following products, trademarks or services, unless otherwise stipulated by law:
1. Tobacco.
2. Liquor.
3. International matchmaking.
4. Prescription medicine or medicine designated by central competent health authorities;
5. Illegal commodities and services.
6. Other commodities forbidden from advertising by law.
Article 10
Where the program broadcast by a radio business is identified as conducting product placement marketing, the production and broadcasting of relevant content should be naturally involved in the program content and shall not include any of the following circumstances:
1. The segment deliberately affects the editing of program content;
2. It directly encourages the purchase of a product or service;
3. It exaggerates the effect of a product or service.
Article 11
Where the program broadcasted by a radio business is identified as conducting product placement marketing, the name or trademark of the vendor shall be explicitly disclosed before or after the said program; such disclosure shall be excluded from the advertising time.
The message of the vendor disclosed in the preceding paragraph shall not contain any advertisement and shall not exceed 45 seconds.
Radio businesses that fail to reveal the aforementioned information before or after the said program but display content in the form of advertisement shall be dealt with according to Article 3 to 6.