Chapter IV. Advertising Regulation
Privately operated commercial stations may broadcast advertising. No other station may make similar broadcasts without the permission of the regulatory agency.
The advertisement broadcast by a station shall not exceed 15 percent of its total broadcast time.
The forms and contents of news programs and programs for publicizing government policies and orders to be broadcast shall not be provided by businesses contracted to broadcast advertisements.
Advertisements shall be broadcast before or after a program, and shall not be inserted in a program. However, advertisements may be inserted once or twice in programs that are over 30 minutes long.
The method of advertisement broadcasting and the number of advertisements allotted for each time slot shall be prescribed by the regulatory agency.
Article 21 and Paragraph 2 of Article 26-1 shall apply mutatis mutandis to advertisements.
Programs broadcasted by the station shall be readily recognized and be distinguished with inserted advertisement. However, this shall not apply to what is provided for in this Act.
Radio/television businesses shall acquire certificates issued by the central industry competent authorities prior to the broadcast of advertisements approved by the central industry competent authorities.
Radio/television businesses may not broadcast programs, short films, or advertisements funded or produced by the government in which election candidates participate. The same applies to programs, short films, and advertisements with election candidates as the theme and which are funded or produced by the government.
Upon acceptance of sponsorship, stations shall reveal the sponsor information before and after the broadcast of the program. The sponsor information can also appear in programs of sporting events or cultural/artistic activities under the premise of not affecting the benefits and rights of the viewers.
The duration of placement marketing and displaying the sponsor information shall not be counted in the duration of advertisements.
The category of placement marketing programs; identification of news/report, children, sporting event and cultural/artistic activity programs; readily recognition and distinction of programs and inserted advertisements; methods of the placement marketing and sponsor information being applied or revealed; and restrictions and other to-be-followed details shall all be regulated by the regulatory agency.
The responsible persons or other staff members of stations shall not entrust all or part of the stations’ facilities to advertisers for direct use.