Chapter IV. Management of sponsorship and title sponsorship
Article 12
Publicly operated radio stations may accept sponsorship if the production and the broadcasting of the programs meet its tenet of establishment.
Article 13
Radio businesses shall not accept sponsorship and title sponsorship for news programs.
Radio businesses shall not accept title sponsorship for their programs for children.
Article 14
Radio businesses shall not accept sponsorship in any program from any business, agency (institution), group or person engaged in the following products or services, unless otherwise stipulated by law:
1. Tobacco.
2. International matchmaking.
3. Illegal commodities and services.
4. Other commodities forbidden from advertising by law.
Any radio program shall not accept title sponsorship for the following products or services:
1. Tobacco.
2. International matchmaking.
3. Illegal commodities and services.
4. Other commodities forbidden from advertising by law.
Article 15
Radio businesses that accept sponsorship or title sponsorship shall be forbidden from undertaking the following actions:
1. Intervene in the editing of the program content.
2. Affect the rights and interests of the audience.
Article 16
Where a radio broadcasting business accepts sponsorship or title sponsorship in its program, the name or trademark of the sponsor’s business, agency (institution), group or person shall be explicitly disclosed before or after the said program, and such disclosure shall be excluded from the advertising time.
The message of the sponsor disclosed in the preceding paragraph shall not contain any advertisement and shall not exceed 45 seconds.
Radio businesses that fail to reveal the aforementioned information before or after the said program but display content in the form of advertisement shall be dealt with according to Article 3 to 6.