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1. In order to ensure the audiences audio-visual rights and interests and take into account the economic development of the broadcasting industry, so as to maintain program integrity and editorial independence, the National Communications Commission (hereinafter referred to as The Commission) shall implement related regulations stipulating the separation of advertisements from programs in accordance with Article 33 of the Radio and Television Act, Article 42 of the Cable Radio and Television Act, and Article 19 of Satellite Broadcasting Act.
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2. Related terms are defined as follows:
(A) Video: any visual representation.
(B) Audio: the voice-over, audio message, background music, etc.
(C) Display of content: specific or identifiable manufacturer brand, merchandise, commercial services, phone numbers, websites, logos, slogans, etc; or involving the utility or usage of specific products.
(D) Participants: manufacturers, presenters, guests, news anchors, news reporters, speakers, performers, etc.
(E) Props/backdrops: nameplates, picture cards, charts, posters, and other material used for the layout of the scene.
(F) Current affairs programs: the content of various types of mainly factual reporting.
(G) Children's programs: programs for preschool and school-age children.
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3. Programs that fit in with one of the following circumstances, by means of video or audio, in order to encourage consumption, take advantage of the audiences' credulity to impact consumption, show obvious promotion or publicity, or excessively highlight the value of particular or identifiable commercial products or services, shall be identified as having no distinction from advertisements, unless otherwise provided by laws or regulations:
(A) Program titles show identifiable manufacturers’ brands, goods, commercial services, telephone numbers, websites, logos or slogans.
(B) Program titles are connected with the advertisements broadcast during the programs.
(C) Program participants or content impart specific or identifiable manufacturers’ brands, goods, business services, telephone numbers, websites, logos or slogans; or involve specific or identifiable product utility, usage, or price.
(D) Program participants have participated in advertisements that are associated with the program content; or although there is no connection, advertisements are broadcast in the segments before or after the program.
(E) The props/backdrops, gifts, specific activities or other designs used in programs, through video, audio or other forms, display particular or identifiable brands of manufacturers, goods, business services, telephone numbers, websites, logos or slogans.
(F) The props/backdrops, gifts, specific activities, or other designs used in programs, through video, audio or other forms, show the utility, usage or price of a particular or identifiable product.
(G) The props/backdrops, gifts, specific activities, or other designs used in programs are associated with advertisement; or although there is no connection, advertisements are broadcast in the segments before or after the program.
(H) Program content displays the goods, business service, telephone number, websites, logos or slogans of a single, specific or identifiable manufacturer brand; or involves the utility, usage or price of a single, specific or identifiable product.
(I) Program content uses children, celebrities, professionals, gifts, statistics, scientific data, experimental design results, and other practices to highlight the value of particular or identifiable commercial products or services.
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4. The broadcast of sporting events can be more leniently determined except for one of the following circumstances:
(A) The program imparts the utility, usage, or price of specific or identifiable commercial products or services.
(B) Affects audience behavior.
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5. Current affairs programs or children's programs which fit in with one of the circumstances listed in provision 3 of these principles or in the attached table shall be identified as clearly not making distinction between programs and advertisement.
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6. To determine whether current affairs programs or children's programs are separated from advertisement or not is based on the consideration of the overall content, combining a variety of factors; more stringent standards shall be adopted for children’s programs.